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5 Customer Satisfaction Stories: Our Products With Yours

Earlier this year, on a whim, we reached out to our customers and asked them to send in photos of the items that they’ve created using Ampulla packaging products. We were flooded with responses through our social media accounts and via email, with products from a wide range of businesses including skincare, confectionary and sauces. Based on this popularity, we have decided to make our customer satisfaction stories a regular feature so that everyone can get a a chance to be included on our blog!

Want to see your products on our next customer satisfaction stories feature? Then just head over to our Facebook page and send us your photos, alongside a message telling us:

  • Your name and the name of your business;
  • What your product is;
  • The name of the packaging you’ve used;
  • And any other information you’d like us to share!

We can’t wait to hear from you.

Herbal Health & Home + Herbal Pet Supplies

claire lyons customer satisfaction

If you’re looking for products to pamper your pets with, then look no further than Herbal Pet Supplies, who create natural, herbal products for the furry members of your family. They sell annything from shampoo and flea treatments, to food supplements and paw creams! Thankfully, there are some great products for humans as well, at their sister company: Herbal Health & Home. All their products are made using the highest quality, natural ingredients. Thank you to Claire Lyons for sending these photos in to us.

Featured product: 500ml Clear PET Olive Bottle with Black/Silver Lotion Pump.

Dudes & Dudettes Chilli Jam

darren mckinlay customer satisfaction

Dude & Dudettes Chilli Jam has fantastic, standout labels that jump out at you as you go past and we love how the branding is colour coded to show the strength of the chilli within. We have been supplying jars to Dude & Dudettes for 2 years now and it’s always great to hear customer satisfaction feedback from our regular customers (especially from fellow Mancunian businesses)! Thanks to Darren McKinlay for sharing this photo with us.

Featured product: Glass Hexagonal Jars.

Revive My Ride

martin kippy copp customer satisfaction

“The gloss black bottles compliment our car care products perfectly” – Revive My Ride

Revive My Ride is a Devon-based business that specialises in bespoke car valeting and detailing, as well as creating their own range of car care products to boot! The black glossy plastic bottles of their car care shampoo look fantastic when paired with the light grey and white branding, creating an eye-catching contrast. Thanks to Martin Kippy Copp for sending this fantastic product shot in to us.

Featured product: Black PET Glossy Bottles.

The Magick Emporium

sami mason customer satisfaction

These rustic potion ingredients were created by The Magick Emporium, who specialise in providing mystical herbs, jewellery, candles and other protective items for all your occult needs… We love the effect they’ve managed to achieve with the labels on these potion bottles, making them look like old, tea stained paper! The fabulous font that they’ve used also perfectly encapsulates the ethos of the brand and matches the amber tinted glass bottles perfectly. Thank you to Sami Mason for sharing this photo with us.

Featured product: 30ml Amber Glass Sirop Bottle & Aluminium Screw Cap.

Heart Melt Sensations

stacy france customer satisfaction

Last but not least, we have a selection of products from Heart Melt Sensations, a market trading business based in Ashton-Under-Lyne, Greater Manchester. They sell a massive array of home fragrance and cleaning products – from room sprays and homemade soy wax melts, to carpet cleaning solutions! We love the simple branding that is used on all these products, especially the use of the homely red gingham lids which would instantly catch your eye as you walk past a market stall. Thanks to Stacy France for sending these photos in to us. If you’re local to Tameside, then you can find Heart Melt Sensation’s stall every Saturday at Ashton Outdoor Market.

Featured products: Glossy White PET Bottles, 190ml Glass Preserve Jar & Red Gingham Lid and 50ml Clear PET Oval Bottle & Atomiser Spray.

Enjoyed browsing through our customer satisfaction stories? Then why not take a look at the previous photos sent in from April and July?
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Global Marketing Fails And How To Avoid Them!

global marketing fails
Copyright: deniskot / 123RF Stock Photo

If you’ve got a fantastic homegrown business that is going from strength to strength in the UK market, so it’s only natural that you want to expand your products into new global markets. The amount of global marketing fails that have happened in recent years since the advent of the Internet in a ‘global marketplace’ are truly astonishing! Here are our tips for up-and-coming brands who want to take their businesses to the next level in foreign markets, whilst avoiding mistranslations and cultural gaffes.

Make Sure That Your Brand Name Or Slogan Translates Correctly

Did you know that in Quebec, the French speaking province of Canada, the fried chicken brand KFC is known as PFK? This is because the province has such strict naming laws that the French translation of Kentucky Fried Chicken had to be used, therefore it became known as Poulet Frit Kentucky (PFK)! This is an example of a brand that had to tweak its name to fit into the market, but other brands have not been so fortunate with their launches in new countries! The former mobile phone company Orange ran into difficulty when it tried to launch in Northern Ireland in the 1990’s. As you can imagine, their slogan of “The future’s bright, the future’s Orange” didn’t go down particularly well with the large Catholic population, who clashed with the Orange Order of Protestant Loyalist during the Troubles…

Some more amusing global marketing fails include:

  • Pepsi launched into the Chinese market with the slogan “Pepsi brings you back to life”, which translated as “Pepsi brings your ancestors back from the grave”.
  • The American Dairy Associations’ slogan of “Got milk?” didn’t quite work in Mexico, where it was translated as “Are you lactating?”.
  • Non-English businesses can also suffer when they try to launch products in English speaking countries. In 2005, IKEA launched their ‘Fartfull’ workbench, which made people giggle for obvious reasons…

It’s a good idea just to pop your brand name, product names and slogans into Google Translate before committing to them in the global market!

Differentiate Your Product Range

One huge global brand that has managed to completely dominate the fast food market in over 100 countries around the world is, of course, McDonalds. Now here in the UK, we may think that McDonalds is just a simple burger and fries chain, but it has managed to change its menu around the world to appeal to local tastes with huge success! For instance, in India you can enjoy a McCurry Pan (curried vegetables baked in a cream sauce inside an edible pan constructed from bread), in Hong Kong you can order Sausage ‘n’ Egg Twisty Pasta (exactly what it sounds like), whilst over in Croatia you can grab yourself some McToast (cheese and ham pressed in pitta bread). The Bacon Roll is also the only item on the UK menu which is exclusive to the UK. Who knew?

Coca Cola has also announced this week that they are going to introduce an alcoholic variety of their famous drink in Japan, in order to appeal to the growing market for them amongst young people in the country. This is a prime example of how a massive global brand has to constantly reassess their product range and brand to keep up with changing demand, in order to grow and stay relevant in their different markets, but this also applies to smaller companies just starting out in the global marketplace.

Product differentiation is absolutely essential for brands that have a large spectrum of product ranges, such as fast- food restaurants, however it can work in the opposite way. Some brands’ unique selling points are the fact that they do not assimilate in to culture of their target market. Examples include Rolls Royce, Jaguar, McVities and HP Sauce, all of whom deliberately play up their British heritage and personality to appeal to differing markets and use it as a by-word for high quality. Whether you go for this tactic or not depends on the product or service that you are offering!

Adapt To The Local Culture

Let’s say you’re a producer of a range of meat-based food products and you want to expand into the Indian market. You need to consider that in India, beef is not widely eaten as the cow is a sacred animal in Hinduism (a large percentage of the population are Hindus). This would mean that you may have to adapt recipes to appeal to that market, that you wouldn’t do in other markets. This culture shock doesn’t just apply to recipes, but also the ethos and idea behind your brand.

Airbnb had a struggle when they initially launched in Japan, where the whole idea of home-sharing and uncertainty was simply not part of the culture, where people are more reserved. The company managed to counteract this through their friendly, approachable and accessible customer service and brand image, which encourage the Japanese to get involved!

Comply With Product And Packaging Regulations

Finally, you will need to make sure that your packaging companies with the rules and regulations of your export country. For example, China has now just introduced new regulations in regards to monomers and polymers which differ from current EU regulations. Luckily, here at Ampulla we have a wide range of UN certified packaging, including stackable containers and round cans, that are suitable for use in many different countries, including the products below.

 

If you’re looking to export bulk quantities of your product then our range of stackable containers are ideal for packaging them, due to being designed to be stacked up in large orders for transport. Sizes for our UN Stackable Containers range from 1 litre up to 25 litres, in natural, white and blue colours and a choice of lids. Our UN Round Cans come in sizes ranging from a small 250ml up to 2 litres, with screw top lids in various colours included.

Liked our global marketing fails? Then we think you’ll also like to hear about the benefits of aluminium packaging!

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How To Achieve A Modern Style With Your Brand

modern style branding header

A few weeks ago we explored how you can achieve a vintage style with your brand, so this week, we’re going to flip the tables and look at a modern style of branding. Whilst there is no correct way to brand your products, there are a few key elements that you can include to show that your brand is contemporary. Let us talk you through a few of our ideas!

Modern Style Packaging

The packaging you choose is the first thing that your customers will see on the shelf or on your website, so it needs to be eye-catching! The big trend for modern brands, both now and in the future, is the push for eco-friendly packaging. This doesn’t necessarily mean everything has to be packaged in paper bags – this clearly wouldn’t be feasible for most food and drink brands! It does however mean that brands need to look at how their packaging is being disposed. Is the material recyclable? Can it be reused? Is it harming the environment? Non-recyclable plastics would be a big no-go area for brands wishing to go from strength to strength.

Here at Ampulla, we have a wide range of eco-friendly packaging that includes PET plastic and glass. For high end brands, glass is the perfect option, as it is a sturdy, quality material that can be reused time and time again. Did you know that glass can be recycled limitless times and never loses quality? However, glass can only be recycled into more glass, whilst plastic has more possibilities available to it. It can of course be recycled into more plastic, but can also be turned into fabric materials, thin plastic bags, rubbish bins and so much more!

Modern style packaging options, regardless of whether they are glass, plastic or aluminium, have to be sleek and simple. Most new brands opt for geometric shapes such as cubes and pyramids, but simple curves can also look great. Just make sure to steer clear of rustic looking designs, such as apothecary, dropper and swing top bottles, just to name a few. The more simple the shape, the better! Check out our modern style jars and bottles shown above, which are all currently available on our website! They are the Clear Plastic Jar, Glossy Black PET Plastic Bottle, 150ml Aluminium Jar, 29cl Glass Cube Vase and the 100ml Paradis Glass Decanter. But bear in mind, your colour scheme and labelling will also have a massive impact on how your brand is perceived…

Colour & Design

Design has changed so much over the last few decades, which is reflected in the design of many of our favourite brands. Previously, brands used a lot of imagery and text to promote their products in posters and on their labelling, however these days things have got slightly more sophisticated. Logos are a huge part of how your brand is recognised by your customers, so getting it right is very important.

Modern style logos tend to be in the 2D dimension and use a simple colour scheme of around 2 – 3 colours. The key is not to overcomplicate the design, as it will quickly become a blur in the eyes of the consumer. The logo for Burger King is a great example for showing how modern design has evolved. In the 1950’s and 60’s, their logo was very overcomplicated and literal, featuring a King sitting on top of a burger, therefore he is a ‘Burger King’. However, from 2002 onwards, you can see just how much this logo has changed and simplified. There is now a very simple colour palette, clean lines and shadowing added. It is instantly recognisable and still retains the image of the burger, but in a minimalist style.

modern style burger king logo

Although Burger King has been around for decades and has the ability to change their logo every now and then without causing too much confusion, we can still take inspiration from their current design. The old saying is ‘less is more’ and with the modern style of branding this couldn’t be more true. In terms of both the logo and labelling, we advise that you stick to a clean and simple colour palette, along with an easy-to-read font. This means using sans serif fonts that can be resized with ease. We’ve found a number of examples that you can take inspiration from and get a feel for below.

modern style font

Pair these types of font with a clean, contrasting background and you’ll be onto a winning design!

Brand Voice

Whilst vintage style brands tend to focus their copy around a charming origin story, modern brands usually cut straight to the chase and tell their customers the function of their product and why they need it. Whether it’s the latest bit of technology or a simple juice drink, the concept is the same. Take Apple for example: their whole brand voice is centred around convenience and style. Their customers know that when they buy an iPod or iPhone, they are buying into the lifestyle ideals that are associated with it, of innovation, communication and luxury. Alternatively take a look at Red Bull, who have taken a simple drink and turned it into an advertisement for adventure! Whenever you’re writing copy for your brand, try not to simply focus on the features of the product, but the lifestyle you want your customers to embody.

Key Points To Take Away

  • Have a simple logo and label design
  • Use minimal colour schemes
  • Use eco-friendly or recyclable packaging

Liked our guide to modern style branding? Then we think you’ll love our guide to vintage style branding or the many uses of glass jars!