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Top Tips For Designing Labels For Bottles

designing labels for bottles

You’ve got a great formula, a cracking logo, and customers ready to buy. All you need now is a great look for your bottle – but if you’re not a natural designer, this is easier said than done. If you don’t have the budget to pay a professional, here’s our guide to designing labels for bottles to give your products a premium finish.

Get Inspiration From Other Brands

If you’re not sure where to start, take a look at other brands’ bottle designs for inspiration. This can help you decide on the best style for your product packaging – whether you want something bright and bold or more on the minimalist side.

Use A Template

There are lots of free customisable label templates online to help you design your labels. Canva is a great free design tool if you’re just starting out – you can customise many of the colours and images for free, although you’ll need to upgrade to remove the watermark on certain elements. Top tip: make sure you know the size of the labelling area for your bottle before you start designing – it’ll save you a lot of fiddly resizing later.

Source Your Bottle Before You Begin

This may sound obvious, but if you have a lot of exciting design ideas it can be easy to get swept up in creating your labels. You’ll need to know the size of the bottle and the labelling area before you can design your labels properly, so it’s important to know what you’re working with. We offer a huge range of glass and plastic bottles for lots of different industries, including catering, cosmetics, pharmaceuticals and more. Buy a sample bottle – or as many as you need – in our online store.

Stay On Brand

Make your products instantly recognisable by including your logo on your label design. You’ll also need to make sure your design fits in with your branding – for example, if your brand is all about simplicity, don’t use lots of bold, bright colours.

Stand Out From The Crowd

While you want your products to stay on brand, you also need to stand out from all the other products on the shelf (or, you know, internet). Make sure your USP is front and centre, so customers know what they’ll get from you that they won’t get anywhere else. It’s also important to include information like ingredients, flavours, and scents.

Be Font-astic

The font you choose can have a big impact on your label design. You’ll want to select something that’s easy to read – especially if you’re using small bottles. But legible doesn’t need to mean boring. For stylish fonts that are super readable, take a look at Futura, Raleway, and Playfair Display.

Make Room For White Space

When it comes to design, sometimes less is more. Don’t cram your labels with images and text unnecessarily – keep your design clean and readable by including plenty of white space. White space is the unused area around the elements in your design, and it helps keep your message and brand clear.

These tips will get you off to a great start when it comes to creating and designing labels for bottles. If you still need to source bottles for your products, we’ve got a huge range for you to choose from. From cosmetic containers to juice bottles, you’re sure to find a great bottle to make your label pop. Shop the full range of glass and plastic bottles here.

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Creative Packaging Designs For Small Businesses

Creative Packaging Designs

Your business may be small, but that doesn’t mean you should compromise on the look of your products. Take a look at these creative packaging designs for inspiration for your next stunning product line.

Stylish Juice & Smoothie Branding

These bottles, designed by Lyon & Lyon, are stylish yet simple. The clean white space and irregular label shapes combine to offer an eye-catching bottle in an array of colours. The aluminium cap elevates the bottle from standard supermarket fare to gourmet health food status.

juice bottle - creative packaging designs

Image courtesy of Grits & Grids.

Top tip: Use an offbeat label shape to make your product stand out. You can also use labels as tamper-evident seals, if your lids don’t have this functionality built in.

Jars For Homemade Jams & Preserves

These decorative jam jar labels are perfect for homemade preserves. If you’re giving them away as gifts or wedding favours, be inspired by these cute labels. The rustic patterned cloth lid covers add an extra homely flourish to your jars.

jam jar - creative packaging designs

Image courtesy of Whimsical Wonderland Weddings.

Top tip: Use a flat curved jar to make it really easy to apply your labels. This 125ml glass food jar is ideal.

Illustrated Beer Bottle Designs

These super fun beer bottles for Uruguayan brewery Birra Bizarra really tie the company name in with its branding. Designed by Mundial, each label has a cute circus character design to illustrate the various flavours.

beer bottle - creative packaging designs

Image courtesy of Oh Beautiful Beer.

Top tip: Illustrations can give your brand a really unique flavour. It’s perfect for brands looking for a more premium creative packaging design.

Locally Designed Honey Jars

These adorable honey jars were designed by Michelle Rose Innes, a Welsh designer, for Welsh honey business Black Mountain Honey. The cute gold lid is perfect for honey, especially with the added honeycomb print.

honey jar - creative packaging designs

Image courtesy of Rose Innes Designs.

Top tip: A local designer can add a really personal touch to your products, which in turn will resonate with your customers. Research local artists who can transform the look of your product.

Minimalist Japanese Beer Brand

The simplicity of these beer bottle labels are sure to attract attention. Although the bottle colour is the same, the contrasting white label and the complementary red label offer vastly different looks.

stubby beer bottle - creative packaging designs

Image courtesy of Oh Beautiful Beer.

Top tip: Playing with colour can make a huge difference in your branding, especially if you favour a minimalist look to your labels. Try out different colours for denoting different product lines.

These creative packaging designs are perfect for small businesses looking to overhaul their brand identity. It’s also important to source a base bottle or jar that works with your design. We offer a huge range of versatile packaging products that work well with lots of different packaging designs and branding. Take a look at our packaging picks below.

Shop Our Packaging Picks

500ml Amber Beer Bottle - creative packaging designs 100ml PCR HDPE Lotion Bottle 125ml Glass Food Jar
500ml Amber Beer Bottle 250ml Glass Juice Bottle 125ml Glass Food Jars
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Global Marketing Fails And How To Avoid Them!

global marketing fails
Copyright: deniskot / 123RF Stock Photo

If you’ve got a fantastic homegrown business that is going from strength to strength in the UK market, so it’s only natural that you want to expand your products into new global markets. The amount of global marketing fails that have happened in recent years since the advent of the Internet in a ‘global marketplace’ are truly astonishing! Here are our tips for up-and-coming brands who want to take their businesses to the next level in foreign markets, whilst avoiding mistranslations and cultural gaffes.

Make Sure That Your Brand Name Or Slogan Translates Correctly

Did you know that in Quebec, the French speaking province of Canada, the fried chicken brand KFC is known as PFK? This is because the province has such strict naming laws that the French translation of Kentucky Fried Chicken had to be used, therefore it became known as Poulet Frit Kentucky (PFK)! This is an example of a brand that had to tweak its name to fit into the market, but other brands have not been so fortunate with their launches in new countries! The former mobile phone company Orange ran into difficulty when it tried to launch in Northern Ireland in the 1990’s. As you can imagine, their slogan of “The future’s bright, the future’s Orange” didn’t go down particularly well with the large Catholic population, who clashed with the Orange Order of Protestant Loyalist during the Troubles…

Some more amusing global marketing fails include:

  • Pepsi launched into the Chinese market with the slogan “Pepsi brings you back to life”, which translated as “Pepsi brings your ancestors back from the grave”.
  • The American Dairy Associations’ slogan of “Got milk?” didn’t quite work in Mexico, where it was translated as “Are you lactating?”.
  • Non-English businesses can also suffer when they try to launch products in English speaking countries. In 2005, IKEA launched their ‘Fartfull’ workbench, which made people giggle for obvious reasons…

It’s a good idea just to pop your brand name, product names and slogans into Google Translate before committing to them in the global market!

Differentiate Your Product Range

One huge global brand that has managed to completely dominate the fast food market in over 100 countries around the world is, of course, McDonalds. Now here in the UK, we may think that McDonalds is just a simple burger and fries chain, but it has managed to change its menu around the world to appeal to local tastes with huge success! For instance, in India you can enjoy a McCurry Pan (curried vegetables baked in a cream sauce inside an edible pan constructed from bread), in Hong Kong you can order Sausage ‘n’ Egg Twisty Pasta (exactly what it sounds like), whilst over in Croatia you can grab yourself some McToast (cheese and ham pressed in pitta bread). The Bacon Roll is also the only item on the UK menu which is exclusive to the UK. Who knew?

Coca Cola has also announced this week that they are going to introduce an alcoholic variety of their famous drink in Japan, in order to appeal to the growing market for them amongst young people in the country. This is a prime example of how a massive global brand has to constantly reassess their product range and brand to keep up with changing demand, in order to grow and stay relevant in their different markets, but this also applies to smaller companies just starting out in the global marketplace.

Product differentiation is absolutely essential for brands that have a large spectrum of product ranges, such as fast- food restaurants, however it can work in the opposite way. Some brands’ unique selling points are the fact that they do not assimilate in to culture of their target market. Examples include Rolls Royce, Jaguar, McVities and HP Sauce, all of whom deliberately play up their British heritage and personality to appeal to differing markets and use it as a by-word for high quality. Whether you go for this tactic or not depends on the product or service that you are offering!

Adapt To The Local Culture

Let’s say you’re a producer of a range of meat-based food products and you want to expand into the Indian market. You need to consider that in India, beef is not widely eaten as the cow is a sacred animal in Hinduism (a large percentage of the population are Hindus). This would mean that you may have to adapt recipes to appeal to that market, that you wouldn’t do in other markets. This culture shock doesn’t just apply to recipes, but also the ethos and idea behind your brand.

Airbnb had a struggle when they initially launched in Japan, where the whole idea of home-sharing and uncertainty was simply not part of the culture, where people are more reserved. The company managed to counteract this through their friendly, approachable and accessible customer service and brand image, which encourage the Japanese to get involved!

Comply With Product And Packaging Regulations

Finally, you will need to make sure that your packaging companies with the rules and regulations of your export country. For example, China has now just introduced new regulations in regards to monomers and polymers which differ from current EU regulations. Luckily, here at Ampulla we have a wide range of UN certified packaging, including stackable containers and round cans, that are suitable for use in many different countries, including the products below.


If you’re looking to export bulk quantities of your product then our range of stackable containers are ideal for packaging them, due to being designed to be stacked up in large orders for transport. Sizes for our UN Stackable Containers range from 1 litre up to 25 litres, in natural, white and blue colours and a choice of lids. Our UN Round Cans come in sizes ranging from a small 250ml up to 2 litres, with screw top lids in various colours included.

Liked our global marketing fails? Then we think you’ll also like to hear about the benefits of aluminium packaging!