You’ve got a great formula, a cracking logo, and customers ready to buy. All you need now is a great look for your bottle – but if you’re not a natural designer, this is easier said than done. If you don’t have the budget to pay a professional, here’s our guide to designing labels for bottles to give your products a premium finish.
Get Inspiration From Other Brands
If you’re not sure where to start, take a look at other brands’ bottle designs for inspiration. This can help you decide on the best style for your product packaging – whether you want something bright and bold or more on the minimalist side.
Use A Template
There are lots of free customisable label templates online to help you design your labels. Canva is a great free design tool if you’re just starting out – you can customise many of the colours and images for free, although you’ll need to upgrade to remove the watermark on certain elements. Top tip: make sure you know the size of the labelling area for your bottle before you start designing – it’ll save you a lot of fiddly resizing later.
Source Your Bottle Before You Begin
This may sound obvious, but if you have a lot of exciting design ideas it can be easy to get swept up in creating your labels. You’ll need to know the size of the bottle and the labelling area before you can design your labels properly, so it’s important to know what you’re working with. We offer a huge range of glass and plastic bottles for lots of different industries, including catering, cosmetics, pharmaceuticals and more. Buy a sample bottle – or as many as you need – in our online store.
Stay On Brand
Make your products instantly recognisable by including your logo on your label design. You’ll also need to make sure your design fits in with your branding – for example, if your brand is all about simplicity, don’t use lots of bold, bright colours.
Stand Out From The Crowd
While you want your products to stay on brand, you also need to stand out from all the other products on the shelf (or, you know, internet). Make sure your USP is front and centre, so customers know what they’ll get from you that they won’t get anywhere else. It’s also important to include information like ingredients, flavours, and scents.
The font you choose can have a big impact on your label design. You’ll want to select something that’s easy to read – especially if you’re using small bottles. But legible doesn’t need to mean boring. For stylish fonts that are super readable, take a look at Futura, Raleway, and Playfair Display.
Make Room For White Space
When it comes to design, sometimes less is more. Don’t cram your labels with images and text unnecessarily – keep your design clean and readable by including plenty of white space. White space is the unused area around the elements in your design, and it helps keep your message and brand clear.
These tips will get you off to a great start when it comes to creating and designing labels for bottles. If you still need to source bottles for your products, we’ve got a huge range for you to choose from. From cosmetic containers to juice bottles, you’re sure to find a great bottle to make your label pop. Shop the full range of glass and plastic bottles here.