Running an Etsy shop is a full-time business. Even if it’s set up as your side hustle, you’ll know there are a million things to think about. From making your products to taking great photos, there’s always something to do. And packaging for Etsy sellers is no different.
Packaging is hardly the most exciting part of running an Etsy shop, but it’s extremely important. If you package your products well, you can take care of safety, branding, and customer satisfaction in one fell swoop! As the UK’s largest online packaging supplier, we’re well-equipped to pass on some top tips for packaging your products for the ultimate Etsy customer experience. Here are our top tips:
Glass Vs Plastic
Glass has universal appeal – it looks great, feels premium, and it’s better for the environment than plastic. But it’s also highly fragile, meaning it’s more difficult to package and ship without breakages. Depending on the types of products you sell on Etsy, you’ll need to weigh up the risks of the different materials available to you and decide which is best for your online shop. For something a little different, aluminium is a unique material that offers a stylish alternative to traditional glass or plastic bottles.
Take Safety Seriously
Receiving broken goods is dangerous, not to mention disappointing. Safety should be a priority for any business, and Etsy shops are no different. If your items are prone to shattering or breaking, make sure you use plenty of padding and packing materials to ensure they stay intact until they reach their destination. Take a look at these eco-friendly alternatives to bubble wrap – your customers will appreciate your environmental awareness.
Spend A Little, Get A Lot
Many packaging companies sell their wares with minimum order quantities, meaning you have to pay for more packaging than you actually need. But if you can find a supplier who sells the packaging products in the numbers you need, you could be onto a winner. It means less waste, and better value for you.
Add A Personal Touch
Part of the fun of shopping from indie brands is the personal flourishes. Lots of Etsy shops add business cards, thank you notes, mini giveaways and other cute touches as thanks for shopping with them. There’s no need to go OTT – something as simple as a handwritten thank you card can be enough to make your customers remember you.
Offer Something Unique
Use your packaging to give your customers a reason to return. A voucher code they can use on their next order is always a great way to inspire customers to come back to you. Free samples are also a great incentive – if they love it, they could come back and buy the full product. Branded giveaways like pens, mini calendars or notebooks are also great for keeping your shop at the forefront of their mind.
Where To Get Great Packaging For Etsy Shops
At Ampulla, we offer a wealth of high quality bottles and jars. Our packaging products are popular with small businesses and Etsy shop owners across the UK, as you can buy as many items as you like with no minimum order. Alternatively, if you want to stock up on your packaging and buy your items in bulk, you can get great discounts in our online store. Take a look at our Etsy packaging picks below – or shop our extensive range of bottles and jars online.
Shop Our Etsy Shop Packaging Picks
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| 50ml Glass Dropper Bottle | 200ml Recycled Plastic Spray Bottle | 30ml Aluminium Jar |